Disney. Apple. Ikea. Uber. Tesla. These companies orchestrate intricate layers of complexity on a day-to-day basis, yet they manage to offer a delightful & frictionless experience to their customers. Thousands of employees, multiple sites, external vendors, artificial intelligence and exponential technological growth; they figured out how to make sense out of chaos so that their customers...
In this post, you’ll learn more about: How Business Analysts traditionally see requirements; How UX experts also play with requirements, even if they don’t know it; What is the full requirements spectrum (hint: it’s not only about the system); How you can add depth to your UX practice using requirements A few weeks ago, one of my colleagues was quickly explaining the role of the UX team on a new...
Workshop facilitation is an art that takes time to master. There are a lot of books, videos, blogs & online training material out there to help you, but the best way to become good at it is actually to do it (like a lot of UX & BA techniques). However, when virtual workshops became a necessity last year, many good facilitators were taken by surprise. Indeed, they suddenly...
A few months ago, I was given the opportunity to start working as a Business Analyst in the User Experience (UX) team of the digital lab of the most important Canadian insurance company. One of my first challenges was to understand what I could bring to researchers, designers, strategists and other UX experts in the team – special thanks to my boss who saw it before hiring me 🙂 ! The first...
In the startup world and in many Agile methodologies, the minimum viable product (also known as an MVP) is a key concept that helps contributors to focus on building features that create the most value to customers early in the product creation process. It provides guidance to the implementation team so that they don’t forget the customer objectives toward the product and fall for the HDD (hype...
Making sense out of chaos as a BA & UX specialist
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