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Enterprise User Experience: 5 tips to get it right

Office workers at their desk

Customer Experience is certainly a trendy theme these days.  Browsing my LinkedIn feed, all I see are major CX projects and initiatives, blog posts about the best techniques to get the CX right, and even some discussions about the ROI of CX. It’s great to see that we care so much about our customers – and it should really be the way to go.  But what about...

Are Business Analysts UX experts in disguise?

Lion hidden in brown grass

A few months ago, I was given the opportunity to start working as a Business Analyst in the User Experience (UX) team of the digital lab of the most important Canadian insurance company. One of my first challenges was to understand what I could bring to researchers, designers, strategists and other UX experts in the team – special thanks to my boss who saw it before hiring me πŸ™‚ ! The first...

The Busy BA Reading List, December 8th 2014 edition

Clock and office buildings

Too busy to crawl the web for interesting Business Analysis content? Not interested by social networks noise? The Busy BA Reading List brings you the best Business Analysis articles and websites I came across while surfing the Internet. Christmas is coming soon (in 17 days to be precise). Since you probably have a lot to do before spending some time with your family, let’s get straight...

You are not the user : 4 tips to elicit better requirements

I recently had the chance to spend half a day with some customer service representatives (CSR) in one of my organization’s call centers, in order to get a better grip on their work and to see how they interact with the multiple systems available to them to better serve our customers. I didn’t answer any customer call (God bless them!), but I sat next to my assigned CSR with my headset...

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Making sense out of chaos as a BA & UX specialist

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