UX advocates argue that users should be at the center of every solution – and they’re right. After all, a carefully design solution will be useless if it’s not adopted by its targeted users. However, even in the best user-driven ecosystem, users will generate chaos. The reason is straightforward: it’s usually its most flexible component. Your typical stakeholders often...
In this post, you'll learn more about: How to identify environments where stakeholders might have more influence than users on your innovation initiatives; How to set the stage to go from stakeholder-biased to user-focused innovation; How to have your stakeholders build empathy for your users; How to bring back users upfront & center. When you want to create products & experiences, the...
Customer Experience is certainly a trendy theme these days. Browsing my LinkedIn feed, all I see are major CX projects and initiatives, blog posts about the best techniques to get the CX right, and even some discussions about the ROI of CX. It’s great to see that we care so much about our customers – and it should really be the way to go. But what about...
A few months ago, I was given the opportunity to start working as a Business Analyst in the User Experience (UX) team of the digital lab of the most important Canadian insurance company. One of my first challenges was to understand what I could bring to researchers, designers, strategists and other UX experts in the team – special thanks to my boss who saw it before hiring me 🙂 ! The first...
Too busy to crawl the web for interesting Business Analysis content? Not interested by social networks noise? The Busy BA Reading List brings you the best Business Analysis articles and websites I came across while surfing the Internet. Christmas is coming soon (in 17 days to be precise). Since you probably have a lot to do before spending some time with your family, let’s get straight...
Making sense out of chaos as a BA & UX specialist
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