Tagservice design

Are Business Analysts UX experts in disguise?

Lion hidden in brown grass

A few months ago, I was given the opportunity to start working as a Business Analyst in the User Experience (UX) team of the digital lab of the most important Canadian insurance company. One of my first challenges was to understand what I could bring to researchers, designers, strategists and other UX experts in the team – special thanks to my boss who saw it before hiring me 🙂 ! The first...

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Eric Provost

Making sense out of chaos as a BA & UX specialist

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