Customer Experience is certainly a trendy theme these days. Browsing my LinkedIn feed, all I see are major CX projects and initiatives, blog posts about the best techniques to get the CX right, and even some discussions about the ROI of CX. It’s great to see that we care so much about our customers – and it should really be the way to go. But what about...
A while ago, I wrote a post about the importance of Business Analysts for startups and smaller businesses. It was necessary, since BAs are underrepresented in this type of organization although they can bring them many benefits. To the opposite, larger corporations usually hire dozens of Business Analysts. Their problem is often that they simply hired them because best practices dictate to...
Making sense out of chaos as a BA & UX specialist
Recent Comments