Customer Experience is certainly a trendy theme these days. Browsing my LinkedIn feed, all I see are major CX projects and initiatives, blog posts about the best techniques to get the CX right, and even some discussions about the ROI of CX. It’s great to see that we care so much about our customers – and it should really be the way to go. But what about...
A few months ago, I was given the opportunity to start working as a Business Analyst in the User Experience (UX) team of the digital lab of the most important Canadian insurance company. One of my first challenges was to understand what I could bring to researchers, designers, strategists and other UX experts in the team – special thanks to my boss who saw it before hiring me 🙂 ! The first...
Many BA job posts require applicants to have some kind of experience with specific business software, such as ERPs, CRMs or other specialized software.  However, it can be a questionable requirement for a job post. Laura Branderburg’s post on “Why do we see technical skills in business analyst jobs?” and Jonathan Babcock’s post on “Four Key Knowledge Areas for Business Analysts“ are sharing...
During my last semester, one of my students asked me what courses she should take next, and what were the best certification options to quickly become a good Business Analyst. My first thoughts were targeted at giving her some insights on other interesting courses in her university program, as this information would help her soon, since next semester registration period was about to begin...
Making sense out of chaos as a BA & UX specialist
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