Customer Experience is certainly a trendy theme these days. Browsing my LinkedIn feed, all I see are major CX projects and initiatives, blog posts about the best techniques to get the CX right, and even some discussions about the ROI of CX. It’s great to see that we care so much about our customers – and it should really be the way to go. But what about...
A few months ago, I was given the opportunity to start working as a Business Analyst in the User Experience (UX) team of the digital lab of the most important Canadian insurance company. One of my first challenges was to understand what I could bring to researchers, designers, strategists and other UX experts in the team – special thanks to my boss who saw it before hiring me 🙂 ! The first...
A while ago, I wrote a post about the importance of Business Analysts for startups and smaller businesses. It was necessary, since BAs are underrepresented in this type of organization although they can bring them many benefits. To the opposite, larger corporations usually hire dozens of Business Analysts. Their problem is often that they simply hired them because best practices dictate to...
It’s crazy how getting a recognized certification can change how people see you. Since I got my CBAP last month, I feel that many people realized how serious I was about Business Analysis. I also realized that “CBAP” is an interesting keyword to add to your LinkedIn profile 🙂 I also reached more than 100 subscribers to my newsletter last month (115 actually)...
Business Analysts, with their unique capability to bridge the Business departments with the IT department, are essential resources in any organization. If you’re reading this blog, I shouldn’t have to convince you of that 🙂 Most of the time, BAs are only seen in bigger organizations, where the complexity of business processes and systems is supposed to justify their presence. However...
Making sense out of chaos as a BA & UX specialist
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