CategoryWorking as a BA

What if… The Hybrid BA

Business Analysis can often be confusing & misunderstood. Just take a few minutes to look at BA job postings. You will probably come up with as many definitions of the same role! However, many organizations (such as the IIBA) and BA professionals are trying to standardize and professionalize the role with boot camps, certifications and other formal material. While this is a good start...

What if… The One-Person Product Team

Teamwork has never been so important to develop a fantastic product – leveraging everyone’s expertise in an optimal way.  Yet, we often end up as a one-person team – doing everything and anything to make our product a success. Even when you get to collaborate with some product experts, it’s hard to draw the line between everyone’s expertise. Often, this means duplicated work and wasted...

What if… Making sense out of chaos

Disney. Apple. Ikea. Uber. Tesla. These companies orchestrate intricate layers of complexity on a day-to-day basis, yet they manage to offer a delightful & frictionless experience to their customers. Thousands of employees, multiple sites, external vendors, artificial intelligence and exponential technological growth; they figured out how to make sense out of chaos so that their customers...

Enterprise User Experience: 5 tips to get it right

Office workers at their desk

Customer Experience is certainly a trendy theme these days.  Browsing my LinkedIn feed, all I see are major CX projects and initiatives, blog posts about the best techniques to get the CX right, and even some discussions about the ROI of CX. It’s great to see that we care so much about our customers – and it should really be the way to go.  But what about...

How to use a diary study experiment to improve your own UX & BA journey

A diary study can be incredibly powerful to be a better UX & BA expert

I’m a big fan of continuous improvement everywhere – at home, at work, or for myself. When I have the feeling that things are going out of control, I love to try new things or apply techniques from my toolbox. Needless to say, with my new job as a BA within a UX team, it happens often 🙂 I recently came across an old article about the ultradian rhythm – the rhythm by which the...

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Eric Provost

Making sense out of chaos as a BA & UX specialist

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