Catégorie: English


We, the Business Analysts

I’m reading a lot about what is exactly a business analyst since the beginning of the year.  I do know what I do as a business analyst, but I’m often asked (either by colleagues, managers or my undergraduate students at HEC Montréal) what is exactly a business analyst.  I can provide them an convincing answer, but it’s never short to explain nor easy to understand without some context (for students, it’s a lot harder to understand as most of them don’t have any business analysis experience).

My first personal tentatives to define what is a business analyst were essentially focused on categorization (strategy analyst, business process analyst, functional analyst, system analyst, etc.).  However, I didn’t find the result very convincing, nor easy to understand for non-business analysts.

Then I tried to look at the IIBA definition (in the BABoK), but it does not give a full understanding of what we really do, or how we think, as business analysts (although it provides very useful information on how to perform business analysis work).

Although I didn’t find one unique answer yet, I did find some interesting thoughts that I printed and put in my office.  It’s not perfect, but it provides a good source of motivation when I feel lost :-)

We, the Business Analysts

Out of chaos, we create order.

Out of disagreement, we create alignment.

Out of ambiguity, we create clarity.

But most of all, we create positive change for the organizations we serve.

Business analysts lead teams from the inside out. We create positive change for our organizations. We inspire others to follow us on our path toward positive change. We help everyone understand exactly what that change is and how they can contribute to it. We help teams discover what the change should be.

As business analysts willing to create value for the business:

  • We will understand what the business needs, and help our teams deliver a solution that the business will own.
  • We will balance our goals with our constraints to achieve a valuable result.
  • We will lead our teams toward the best possible solution to the problem we are trying to solve.

As business analysts willing to create value for the users:

  • We will do what is easy for the reviewers and users of our deliverables, instead of doing what’s easy for us.
  • We are not specifying requirements because we am important, but because those who will use them to deliver solutions that satisfy the requirements are important.
  • We will not demand that users of our requirements put up with our quirks (bad spelling, bad organization, sloppiness).
  • We will  model and package the requirements so that they might be easily understood by those who will be using them.

We are not simply translators.  We create and maintain a conductive holding environment that enables our teams to achieve a shared understanding of a business problem for the time required to deliver the solution that will solve it.

(Thanks to Laura Brandenburg, Jonathan Babcock and Paul Culmsee for their precious input).

Feel free to comment or add any reflexion you have on this matter.  I will also submit this to my students at the next semester to see what are their impressions on this, and if it helps them to figure out what they could do as business analysts.

Stay tuned!

Vacation & Career move

After over 4 years at Alogient (first as a Business Analyst, then as the Analysis & Strategy Team Leader), I decided to continue my career at Videotron (a major telecom company in Quebec) as the Lead Functional Analyst in the team managing the CRM software used for the the company’s business customers.

This explains why I’ve been silent for a few weeks now (adding to this a full week of vacation).  Now that I’m working there for more than 2 weeks and that I slowly adapt my professional litterature review habits, I should be able to post more blog entries (including some in English too ;-) ).

In the meantime, you can rely on my Twitter account to stay aware of my discoveries :-)

Stay tuned, I will certainly blog about my new job too!

Reproducing offline shopping experience, online?

For most readers of this blog, shopping online is usually not an issue.  However, for most customers, the path to the Thank you page can be hard and complex.  A lot of effort is put on making the shopping cart steps as efficient and clear as possible (the famous conversion funnel), in order to improve the conversion rate.  However, not many retailers offer other kinds of support, which might lead to either online or offline conversion.  Here comes the co-shopping.

Co-shopping tools (such as Clavardon or BrowsePal) are born with the social web trend.  The goal was to allow online customers to do window-shopping and go through the buying process together, by giving them tools to navigate and communicate together while browsing a web site.  These features can be used by many different actors:

  • Pure strangers, only having in common the same interest for the products available online;
  • Friends, reproducing online what used to be a face-to-face activity :) ;
  • Customer service representatives, helping customers like in-store personnel.

In every case, all these interactions can lead to higher conversion since customers are not let to themselves anymore.  To me, the last type of interaction is the one with the most potential, as retailers can then provide an enhanced online experience to their customers.  For speciality shops (which cannot/don’t want to compete on price), this is a nice opportunity to explore as they therefore have a way to get in touch more closely with their customers and provide them useful information to support their buying process, even while being online.

Such tools can be expensive and require a lot of human power to support customers (like in-store activites), but other ideas can also be integrated to shopping cart steps to increase the conversion rate.  One of them is to make the customer service phone number easily available through the process (sorry, I couldn’t find any website as an example).  This way, a customer stuck for any reason in the buying process has the opportunity to call the company to either find assistance to complete the online buying process, or to complete the buying process offline, over the phone.  In the end, co-shopping should help online retailers increasing their customer conversion rate, and make the shopping process a more human experience.

Have you experienced such a tool while shopping online?  What other opportunities do you see to make online experience a better one?  Feel free to share your thoughts (in French or in English) with us!

Thanks to Yannick and Caroline (two colleagues from Alogient) for the initial discussion that triggered this post.

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