Une étude intéressante réalisée par Technorati sur les blogues en 2009 (State of the Blogosphere 2009) montre que le salaire moyen des blogueurs est d’environ 40,000$. Ces revenus ne sont pas liés au blogue en lui-même, mais bien à la réputation que le blogueur assidu réussit à construire autour de lui en tant que personne:

Bloggers who are active, consistent and have built some semblance of an audience and community are using that platform to convert it into book deals, speaking gigs, more traditional media appointments, and even setting up and running conferences. Essentially, individuals who have used a Blog platform to establish themselves as some sort of recognized authority are not just nurturing their online community, but parlaying it into real business (with dollars attached to it). Let’s also not forget those who have used their Blog to gain a significance presence that helped them secure a better position either within their company or with another one. (tiré de TwistImage.com)

Pour ceux qui hésitaient encore à s’y mettre, ce sont de bons arguments :-)

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